Unison in the Language of EDM Blogs

Like most media today, music is categorized into genres. Different music blogs appear on the Internet because people have varying tastes in music. How people develop these tastes can be found in an article from Cracked.com, and what they say about you is shown in a fun article from the Tastebuds blog. As I said in my last post, depending on what kind of music they like, people might visit Popcrush for pop, The BoomBox for hip-hop, or RageTracks for EDM. Focusing on EDM, I noticed that the writing is different than in other blogs. Not only is the vocabulary different (i.e. PLUR, kandi, rage, etc.), the tone of the overall blogs is more laid back and fun. Yes, EDM is a carefree kind of genre and lifestyle, but what makes it this way?

1. The Young Generations – many DJs, such as Paul Oakenfold and David Guetta, have been making dance beats since the early ’80s and are in their mid to late 40s. But most of the DJs today are either teenagers or in their early to mid 20s (i.e. Madeon – 19, Porter Robinson – 20, Zedd – 23, Avicii – 23, Nicky Romero – 24, Flux Pavilion – 24, Hardwell – 25). Because the DJs are relatively young, that’s going to attract a younger fan base. Therefore, the writing style of the blogs is going to reflect this younger age and be more informal. Take this article for example. Except for the title, the rest of the page has a relaxed and light tone. Even the interviews of EDM artists are, well, colorful. RageTracks posted this article about Chicago-group Krewella last month.

2. The Music: Beats and Lyrics – EDM is all about a good dance beat, hence the name EDM. The drop is what everyone waits for. That’s when you let go and just dance. Check out Hardwell’s “Spaceman”Bingo Players’s “Rattle”, or Showtek and Noisecontrollers’s “Get Loose”. EDM songs also usually include catchy hooks. Avicii and Nicky Romero’s track “I Could Be The One” proclaims, “I could be the one to make you feel that way / I could be the one to set you free.” Krewella’s lyrics in “Alive” are about the love of music and what it can do to a person “All alone, just the beat inside my soul / Take me home, where my dreams are made of gold / In the zone where the beat is uncontrolled / I know what it feels like / Come on make me feel alive.” These songs generally put people in a good mood, so the tone of many of the articles is positive and lighthearted.

3. EDM Culture – the nature of EDM is very loving, accepting, energetic, and fun. It’s reflected in the posts that writers put up online. EDM culture is seen most at festivals. RageTracks uploaded this article about the people that can be seen at EDM festivals. Not everyone is going to go all out and be crazy, but the culture is very interesting and says a lot about the people that listen to EDM and the DJs that those people listen to.

Since EDM is a category of music, of course it’s going to be different than any other music blog genre. It’s similar to writing about video games. The game reviews differ based on the genre of game it is (i.e. shooter games vs puzzle games). When blogging about music, EDM is going to have it’s own vernacular and style that’s associated with it. It’s because of the youth, the music itself, and the culture surrounding EDM that makes EDM blogs more relaxed and informal.

For those of you that got my Porter Robinson references in the title, here are those tracks…

Porter Robinson – “Unison”

Porter Robinson – “Language”

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