About Courtney A. Griffin

Michigan State University Graduate with a Bachelor of Arts in Media Arts and Technology and a Bachelor of Arts in Professional Writing. Current DePaul University Graduate Student pursuing a Masters of Arts in Writing, Rhetoric and Discourse.

WOW BAO! Social Media

Taking a turn from my last long informational blog post on social media and small businesses, I am going to try a more personable approach (similar to others in the class). I will start with the benefits of social media along will a discussing a successful campaign and lastly offer other was to include the internet into your marketing strategies.

Engaging in social media will help strengthen the brand experience and therefore support brand building. From this a company will become more attractive to current and prospective customers and employees. This, assuming the company has a positive web presence. Social can help build a good reputation for any business. Edosowmwam says that brand awareness starts with the experiences of the employees of the company. The company should be approachable, people-friendly and reachable via the web.

According to Edosomwam social media is for

  • promoting communication between employees and management;
  • allowing employees to share what is going on in the office;
  • sharing content with the outside world, including webcast, videos and updates;
  • communicating with current and potential customers;
  • encouraging the company’s employees to be part of a recognized community; and
  • discussing the goals of marketing and communicating.

Social media can be used to be approachable, available and honest. It is also great for communicating in a timely fashion. As a result, companies can reduce rumors, negative talk and promote positivity for their company.

Best Practices, first, know why you are networking online. Too often business owners join social media sites with a desire to grow their business, but instead spend their time reconnecting with old friends. While it may be great to reconnect with friends from the past, it’s probably not going to give you the return on your investment in time that you had hoped for in the beginning. Second, create a limit of how much time you will spend on these sites and make that time preferably during your non-busy hours or outside of your “golden sales hours.” Third, make sure to add value to any conversations that you become a part of, whether in a group or just a general message sent out from you. Every time you send a message out, your followers will determine whether or not they will read the next one. Last and most important, know who your contacts know. Look at the people your followers are connected to. This will help you ask for referrals and grow your own network. Remember the door of opportunity is easier to open when someone holds it open for you. Continue reading

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Interested in starting a social media campaign for your small business? Read this first.

In this day and age, a website is not enough for a web presence. In addition to websites, there are now social networks available to connect small businesses with customers. According to Georgieva, social networks have the ability to reach over 50 million customers Facebook is recommended for personal profiles, groups and pages. LinkedIn is a professional network that connects new people, consumers and companies. Twitter is a social network for exchanging short messages and YouTube publishes videos. For entrepreneurs and small businesses, social media platforms can be used as a vehicle for communicating with their targeted customer groups (Zauner, 2012).

According to Georgieva, social networks have the ability to reach over 50 million customers (Pencheva and Georgieva, 2012). Advertising campaigns shows that Facebook is probably the most effective online advertising media for most business segments globally. Facebook has over 500 million consumers, while Twitter has 85 million. Additionally, YouTube is second behind Google for web searches (Pencheva and Georgieva, 2012).Social Media can be called a strategy and an outlet for broadcasting while social networking is a tool and a utility for connecting with others (Edosomwam, 2011).

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