Taking a turn from my last long informational blog post on social media and small businesses, I am going to try a more personable approach (similar to others in the class). I will start with the benefits of social media along will a discussing a successful campaign and lastly offer other was to include the internet into your marketing strategies.
Engaging in social media will help strengthen the brand experience and therefore support brand building. From this a company will become more attractive to current and prospective customers and employees. This, assuming the company has a positive web presence. Social can help build a good reputation for any business. Edosowmwam says that brand awareness starts with the experiences of the employees of the company. The company should be approachable, people-friendly and reachable via the web.
According to Edosomwam social media is for
- promoting communication between employees and management;
- allowing employees to share what is going on in the office;
- sharing content with the outside world, including webcast, videos and updates;
- communicating with current and potential customers;
- encouraging the company’s employees to be part of a recognized community; and
- discussing the goals of marketing and communicating.
Social media can be used to be approachable, available and honest. It is also great for communicating in a timely fashion. As a result, companies can reduce rumors, negative talk and promote positivity for their company.
Best Practices, first, know why you are networking online. Too often business owners join social media sites with a desire to grow their business, but instead spend their time reconnecting with old friends. While it may be great to reconnect with friends from the past, it’s probably not going to give you the return on your investment in time that you had hoped for in the beginning. Second, create a limit of how much time you will spend on these sites and make that time preferably during your non-busy hours or outside of your “golden sales hours.” Third, make sure to add value to any conversations that you become a part of, whether in a group or just a general message sent out from you. Every time you send a message out, your followers will determine whether or not they will read the next one. Last and most important, know who your contacts know. Look at the people your followers are connected to. This will help you ask for referrals and grow your own network. Remember the door of opportunity is easier to open when someone holds it open for you. Continue reading