A new kind of racism…..or not?

With the boom of technology a new genre of racism has occurred, and that is racism in the comment sections. Before the onset of social-media sites like Facebook, YouTube, racism still existed but now it has a new platform.  Here is an example of YouTube video that shows how racism in the comment sections works. 

One specific example of a YouTube video that generated a lot of racist comments in the comment section was a video entitled “Can You Lend a Niggah a Pencil”.  In this particular post you can begin to see a pattern of racists’ comments that emerge.  The first pattern of comments that I noticed that had been generated from the posts were remarks that repeated the most controversial part of the YouTube or what seemed to be the most shocking part of the video.  The first set of comments related directly to use of the teacher using the word “nigga” in a rather mockingly way.  Here are comments that have been taken directly from the post, “Niggah”, “get away from the door NYIGGAH”, “NiggAH LOL”, “LMAO can you lend a nigga a pencil”.  Comments of this nature had no specific thought behind the comment.  There was no opinion given but just a repeated use of a racist slur.  These kinds of posts also showed humor along with the racist slur, to show that the use of the word nigga had some type of funny connotation along with it, many viewers added “lol”,and  “lmao” attached to their posts.  Viewers tried to make a very serious subject into to something that seemed humorous or something that was suppose to be taken lightly. Many of these kinds of posts did not generate a lot of conversation with other viewers. These kinds of posts operated more in isolation. 

The second kinds of topi that I was able to identify from this video were posts that blamed the victim.  Many posts in this video placed blame on the child whom the teacher called a nigga.  Here are some direct examples of this “Keyseans a bitch”, “this kid is such a little faggot”,”the teacher should still have his job”, “The Black kid was the one being a jerk”, and  “Sure, the teacher used that word….but someone should punish that kid for not sitting back down. Little bastard!” There were a lot of comments that not only referred to the victim not only as a nigga/er but also used many other derogative terms when referring to him.  Many post referred to Keysean as a “bitch”, “pussy” or other insults.  These kinds of comments you can begin to see many people agree with one another.  The types of comments that emerged from these racist comments were comments where people had similar thought patterns.  Tony Manfred identifies this as a common type of topoi that emerges from racist comments on the internet.  He suggests that group polarization is one reason why people post racist comments on the internet.  People share racist comments with people that might share similar thinking.  Although this particular video is uploaded to YouTube and anyone can have access to the video, you can still see this same type of affirmation among the comments. 

One specific pattern of posts that I began to see as a reoccurring them was the debate over the use of the “nigger/a”.   Many posts that received replies had to do with who should be able to say the N word.  These kinds of posts had a wide range of opinions and generated the most responses and you can even begin to see this kind of ongoing debate that has been going on long before this video even emerged, and that is context of the word nigger.  There was one side of comments that felt that only Blacks should be able to use the word.  There were many comments who felt that anyone should be able to use the word regardless of your race.  Then there were the same kind of argument about the use of the word “Nigger” as oppose to “Nigga”.  There is still subtle racism that can be seen in those types of comments as well.  When looking at this type of writing one should be aware that posts that generate lots of feedback are posts that already have a lot of controversy outside the scope of this YouTube video.  These posts only represent a fraction of the ideas and opinions that people have on a much larger scope.  You can view the video here   http://www.youtube.com/watch?v=fYY3g95Uy6E



Sports Franchises Use Social Media as A Winning Proposition

On May 21, 2013 during the second period of Game 4 of a National Hockey League second round  playoff between the San Jose Sharks and the defending Stanley Cup champion Los Angeles Kings, the Kings Twitter account posted a tweet that was intended to be funny. Continue reading

Ragu Snafu: Social Media Disaster Teaches Valuable Lesson

Imagine throwing a party, you having great conversations with cool and interesting people and then some jerk pokes you on the shoulder, says you suck and walks away.  A version of this scenario played out in social media with Twitter as the party and Ragu as the jerk.  This post provides an in depth analysis of the Ragu Twitter disaster and highlights an emerging pattern from the WRD 525 blog showcasing how humanization and authenticity should be key objectives when writing for social media audiences. Continue reading

The Most Interesting Blog Post in the World

I don’t usually write about memes, but when I do…ah, give it a break. The Most Interesting Man in the World (MIM) is one of the older Internet memes and is slowly losing steam. It debuted in 2007 and reached its peak in 2012 according to Google Trends. I feel that this meme has run its course and is a state of decline. I will demonstrate this with some recent examples of user generated MIM memes towards the end of this post. But first, let me show you the history of the meme and speculation as to how it spread.


Diagram 1

Continue reading

Using Silence to Protect Your Brand on Twitter? Bad Idea.

Would you hang up on a customer? Slam a door in their face? Punch them in the face? Ok, we might not need to go that far, but by refusing to engage online concerns and criticism a substantial number of college and university Twitter accounts are risking severely damaging their brand. Continue reading

Argument is Dead? Not so Much…

Since we have at least one exploration of video game reviews going on here, I thought I’d add this video, which explores tropes about women in video games.

What’s notable here is that the video could easily be translated into an ordinary essay, and, indeed, takes on a fairly traditional argumentative structure. But something is added to it through the web video form, no? Imagine this (script) as a typical ink-on-paper essay, then ask yourself how it is supplemented, extended, or improved by the new media features. What happens when this becomes a web video rather than a traditional essay? How do its persuasive forms and strategies change?

Obama Ends Racism!!

So many thought that we the election of President Obama, that racism had somehow ended. While this is not only completely untrue, with the rise of technology a new kind of genre of racism has occurred, that is all the racist things that people post on social media websites.  Racist comments that people make can be seen on blogs, twitter, Facebook, YouTube, and any other social media platform that let people add their two-cents in.  But then there comes a good question that I would like to explore.  Why do people feel that its o.k. to post things on the web that in real life, they would never have the balls to say.

Continue reading

Game Journalism Hurts Gaming Criticism

Even as a gamer, I have mixed feelings about the phrase “game journalism.” This is a term that a lot of professional (read: lucrative) gaming blogs try to push for.  I don’t disagree that video games, an increasingly popular and profitable entertainment medium, are deserving of serious attention. However, trends in the writing produced by gaming journalists are a mish-mash of industry trends, business reporting, and press releases. Content often focuses on the culture surrounding the development of games and is, at times, oddly divorced from actual criticism.

Continue reading