How Do the Top Nonprofits Use Social Media?

Education. Information. Trust.

Some of the most successful nonprofit organizations place tremendous value in these three concepts when implementing their social media strategy. In a detailed analysis of Facebook and Twitter postings of four of the top nonprofit organizations (NPOs) on social media, I found that the organizations’ writing styles and shared content all focused on educating and informing followers while trusting both their intelligence and ability to act on behalf of the organization or their cause.

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Sports Franchises Use Social Media as A Winning Proposition

On May 21, 2013 during the second period of Game 4 of a National Hockey League second round  playoff between the San Jose Sharks and the defending Stanley Cup champion Los Angeles Kings, the Kings Twitter account posted a tweet that was intended to be funny. Continue reading

How to Market Your Nonprofit through Social Media: The Basics

Social media participation is a crucial tactic for nonprofit organizations as part of their communication and marketing strategy. As a low cost marketing option, a nonprofit organization’s participation on social media platforms can result in greater exposure to a target audience, increased fundraising, and relationship building with audiences. While many nonprofit organizations have limited funds to devote to paid advertisements and additional staff, by developing and implementing a social media strategy, the organization can market to and engage the public effectively without using higher-cost advertising.* This post will address how a nonprofit can establish a social media presence as well as suggested messaging and a few basic tactics for nonprofits using social media.

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