How Do the Top Nonprofits Use Social Media?

Education. Information. Trust.

Some of the most successful nonprofit organizations place tremendous value in these three concepts when implementing their social media strategy. In a detailed analysis of Facebook and Twitter postings of four of the top nonprofit organizations (NPOs) on social media, I found that the organizations’ writing styles and shared content all focused on educating and informing followers while trusting both their intelligence and ability to act on behalf of the organization or their cause.

Continue reading